MGA Archives - Pro Global

At Pro MGA Global Solutions, our people are the driving force behind our commitment to innovation, resilience and MGA excellence. In this edition of Meet the Pros, we’re heading to Germany to shine the spotlight on Hans Døhlen, Managing Director of Pro MGA Solutions Europe GmbH.

Since joining Pro on 1st November 2023, Hans has been leading the charge for our European MGA growth, combining his underwriting expertise with a track record of entrepreneurial thinking. With 18 years in the industry, Hans is known for pushing boundaries, including the creation of the world’s first “Shareholder Activist Protection Insurance.” 

A passionate advocate for insurance innovation and the digitisation of underwriting, Hans brings deep market insight, a love of tech, and an international mindset to the Pro team. We caught up with him to talk about the MGA landscape across Europe, and what the future holds. 

Q1: You’ve been with Pro MGA Solutions Europe since 2023. What has stood out most in your experience working with ambitious MGAs so far? 

“It’s been a mix of impressions, but overwhelmingly positive. What really stands out is the curiosity – the genuine eagerness from MGA start-ups to make a meaningful difference in the industry. I find it incredibly energising to work with clients who are pushing boundaries and challenging the norm. 

Another standout is the talent. It’s fascinating to see how MGAs are now a magnet for top industry professionals. There’s a real shift happening, and MGAs are increasingly seen as the speedboats of the insurance industry – agile, innovative, and fast-moving. 

There’s also a great deal of persistence. Many underestimate the complexity of getting an MGA off the ground. It’s a process that demands serious heavy lifting, aligning building blocks, navigating regulation, structuring the proposition, but it’s also hugely rewarding. I often say the industry should show more gratitude and support to MGAs. After all, they’re entrepreneurial ventures at heart and deserve recognition and backing from wider insurance stakeholders. 

Lastly, innovation has been a key theme. I’ve learned so much from our clients and truly admire their drive to do things differently. But let’s be honest – insurance is a traditionalist space, and pushing through innovation can be tough. The market likes to hear new ideas, but translating that into real investment and delegated authority is another challenge altogether. It takes courage, and conviction.” 

Q2: What do you think sets the European MGA market apart from other regions? 

“What makes Europe so unique is that it’s not one unified market, it’s a patchwork of individual countries, each with its own regulatory framework, business culture, and market dynamics. That makes it both complex and incredibly diverse. 

There’s often a perception that the European MGA space is unstructured, and in some ways that’s true – unlike the US or UK, there isn’t one central driver. Each market functions as its own ecosystem. That said, we’re seeing real progress. For a long time, the European MGA sector was a bit of a ‘black box,’ lacking transparency and data. That made investors and insurers hesitant to engage. But now, thanks to emerging data sources, we’re getting better visibility and understanding, and that’s breaking down barriers. 

We’ve long seen how data has supported MGA growth in the US; it’s helped to ‘oil the wheels’ of the sector. We’re finally seeing similar developments in Europe, and that’s opening up more opportunity. 

There are also some standout markets paving the way. In the Netherlands, for example, MGAs account for up to a third of the total market. That sets a powerful example for what’s possible. 

Personally, I’d love to see an organisation like the MGAA (Managing General Agents’ Association) take root in Europe. And the momentum is building – the first European MGA Summit generated a great deal of interest and energy. It’s clear there’s appetite for a more unified voice for MGAs across the continent.” 

Q3: The MGA space is evolving fast – what do you see as the biggest challenges and opportunities in the European MGA sector right now? 

“By nature, I’m an optimist; so let me start with the opportunities, which far outweigh the challenges. There’s a real sense of momentum in the European MGA space right now. 

Recent figures show around 20% year-on-year growth for MGAs across Europe, and there’s no sign of that slowing down. That’s a clear indicator of the strength and appeal of the model. 

At the same time, insurers are facing increasing pressure to grow – and it’s becoming clear that internal growth alone won’t be enough to meet their targets. That creates a huge opportunity for MGAs to step in and fill the gap, offering agility, innovation and distribution reach that carriers often struggle to replicate in-house. 

What’s also encouraging is that MGAs are no longer seen as a niche or second-tier option. In most markets, they’ve moved from being the new kids on the block to fully accepted players. The reputational doubts of the past have largely faded; today, MGAs are recognised as essential engines of growth and innovation for the industry. 

It really feels like we’ve moved from the ‘black box’ perception to something more like a ‘fish tank’ – stakeholders are peering in with curiosity and respect, genuinely intrigued by what MGAs are building. 

Of course, there are still challenges. The P&C market is softening, and historically that’s made things harder for MGAs, as carriers tend to tighten control of delegated authority. That said, I believe we’re in a different era now. Insurers have matured their MGA strategies and are less reactive, which could help stabilise the impact. 

We’re also seeing more rigorous due diligence from carriers when onboarding new MGAs. While that’s understandable, it does stretch timelines and demands significant resources; a burden that often falls squarely on the MGA. Capacity remains both vital and still at times hard to secure. 

And then there’s investment. While proven MGA models are still attracting attention, it remains a challenge for very early-stage or pre-seed ventures to secure their first funding. Convincing investors at that stage can be a tough talk – and an even tougher walk.” 

Q4: Building on that, you’ve long been a champion for Insurtech – how do you see tech and data shaping the MGA value chain in the next five years? 

“There’s an enormous opportunity here, and I think we’re just at the beginning of what’s possible. My hope is that in the coming years, we’ll see tech and data take off in ways that truly transform how MGAs operate, particularly when it comes to underwriting. 

I’m especially excited about the potential to digitise underwriting as a core process. Right now, a lot of underwriting still relies on manual inputs and legacy systems. But by pairing smart data with technology, MGAs can move toward a model where underwriting becomes a streamlined, digital process. 

We’ll start to see more sophisticated algorithms that don’t replace the underwriter, but enhance their decisions. The underwriter’s role will shift from data analyst to strategic risk assessor, leveraging insights from structured data to make more confident, informed decisions. 

The big carriers often move like oil tankers; slow to adapt, slow to innovate. That creates a real window of opportunity for MGAs to lead the charge. If they can think outside the box and embrace new tools, MGAs can truly redefine the value chain and set a new standard for the industry.” 

Thanks for your insights, Hans. We’re excited to have you leading the charge in Europe and helping shape the future of MGA innovation at Pro. 

Find out more: https://pro-global.com/pro-mga/ 

Meet our expert

Name: Hans Martin Døhlen
Job title: Managing Director, Pro MGA Solutions Europe Gmbh

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Clearwater is on a mission to redefine marine insurance through the fusion of technology, expertise, and global market insight. Its strength lies in navigating complex marine risks with agility, and in building long-term client relationships based on trust, innovation, and tailored solutions.

Pro MGA Global Solutions recently caught up with Rob Earrey and James Harris Founders of InterProtect and Swati Panesar, the Chief Operating Officer of Clearwater UW Ltd to discuss the company’s vision, its innovative new product InterProtect, and how Pro MGA has supported its growth journey.

  1. What inspired the creation of InterProtect, and what gap does it aim to fill in the insurance market?

Rob: “InterProtect was born from the recognition that rapidly evolving industries, like subsea infrastructure, deserve a dedicated insurance provider focused solely on their needs. We saw a clear gap for an agile, specialist insurer that could offer bespoke coverage while also raising the bar on risk management standards. From our experience in broking and underwriting, it was evident the subsea cable insurance market lacked stable leadership. Historically, the class has suffered from fragmentation, with markets entering opportunistically, often without the necessary experience, and exiting just as quickly when conditions shifted. This volatility eroded client confidence and made placement increasingly inefficient.

We wanted to create a stable, high-capacity offering grounded in expertise, one that serves client interests over the long term and streamlines the placement process. London needed a dedicated carrier with cable-specific knowledge, and InterProtect is our answer to that call.”

  1. What makes InterProtect’s subsea cable insurance offering stand out in a growing and complex sector?

James: “Our differentiator is simple: true subject matter expertise and efficient service delivery. We understand the nuances of subsea cable risks and can ask the right questions at the right time, enabling us to provide clarity and speed where others may hesitate.

We offer tailored, high-capacity coverage supported by cutting-edge technology and backed by deep marine insurance experience. This means our clients don’t have to juggle multiple insurers or engineering departments, they get a single, expert point of contact with placement certainty.

In a sector that’s growing in scale and complexity, our understanding of the maritime domain and our ability to translate that into effective underwriting gives us a distinct and valuable edge.”

  1. Who are your ideal clients for this product, and how do you support them throughout the lifecycle of a policy?

Rob: “Our ideal clients include cable owners, operators, investment consortiums, and marine contractors involved in subsea cable projects. We provide bespoke, project-specific insurance backed by real industry insight.

But our support doesn’t stop at placement. We offer post-inception risk reviews with asset management recommendations, and we create bespoke scopes of work for marine warranty surveyors tailored to our clients’ projects, not repurposed offshore wind templates. We also offer broader protection, such as Cargo War cover for cable shipments.

Looking ahead, we plan to enhance our value even further by offering Raptor/AIS vessel tracking capabilities, engaging actively in industry discussions around cable protection, and partnering with cable monitoring and repair firms to offer clients a truly comprehensive risk solution.”

  1. How do you expect the wider insurance market to respond to InterProtect’s entry into this space?

James: “We believe the market will welcome InterProtect as a much-needed, dedicated player in this niche. Our traditional MGA model, combined with our clear focus on improving industry standards, gives us credibility.

Our risk philosophy and engineering-led cost modelling offer reassurance that we’re not here for short-term gain, we’re building a sustainable proposition. Our goal is to become the preferred leader in this class, and with the team and partners we have, we’re confident that’s within reach.”

  1. How has Pro MGA Global Solutions supported Clearwater in its journey as an MGA so far, from compliance and regulatory setup to scaling the business, including support for the launch of the InterProtect product?

Swati: “Pro MGA Global Solutions has been instrumental in Clearwater’s success to date. Their deep expertise in regulatory compliance and governance gave us a strong foundation from day one, helping us meet complex requirements with clarity and confidence.

They’ve been more than just an oversight partner, they’ve offered practical, strategic guidance as we scaled. During the launch of InterProtect, their operational support was critical. Thanks to their robust framework, we were able to bring a technically complex product to market efficiently and with confidence.

Their partnership allows us to focus on innovation and growth, knowing we have an experienced, trusted team supporting us behind the scenes.”

Thank you to Swati Panesar and the team at Clearwater UW for sharing their insights.

To find out how Pro MGA Global Solutions can support your MGA journey: get in touch with our team today. We’d love to help bring your vision to market: https://pro-global.com/pro-mga/

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As the MGA market continues to evolve and expand globally, Danny Maleary, CEO of Pro MGA Global Solutions, shared his perspective on the sector’s trajectory, the drivers behind its resilience, and the mindset needed for MGA success, with the Insurance Insider’s Behind the Headlines podcast.  

  1. The MGA model is no longer a trend – it’s an established part of the insurance landscape

With nearly four decades in the insurance industry, Danny has seen the MGA model transform from a niche concept to a central pillar of insurance innovation and distribution. What began as an idea in earlier iterations of incubator businesses came to life with the founding of Pro MGA Global Solutions in 2016, launched online in 2017 with a clear vision: to create a global framework for underwriting talent and insurance entrepreneurs. 

“The MGA model is not just a boom or a phase, it’s a consistent, increasing presence driven by insurers, reinsurers, investors, and distributors who are actively seeking to handle insurance differently,” Danny explains. 

  1. A regulated mindset is key, and not everyone is cut out for it

One of the most frequent misconceptions about launching an MGA is that it’s simply a more agile version of working inside a large insurer. But, as Danny notes, being an MGA principal means being a regulated individual, and that requires a fundamental mindset shift. 

“There’s a huge difference between being employed in a corporate setting and being responsible for every aspect of your own regulated entity. From governance to making sure there’s milk in the fridge, you’re accountable. It’s a steep learning curve, and not everyone is suited to it.” 

  1. It’s all about people, and the right partnerships

While capacity is a common talking point, Danny stresses that it’s not just about securing capacity; it’s about aligning with the right capacity partner. “The biggest challenge isn’t just finding capacity, it’s finding the right partner whose vision aligns with yours. That alignment is what ultimately determines success or failure.” 

Danny also emphasises that the value of MGAs lies in their entrepreneurial people, many of whom bring new energy, product innovation, and a desire to deliver one-to-one value to customers that corporates sometimes struggle to replicate. 

  1. Growth is steady, global, and demand-led

Pro MGA Global Solutions now sees 10 to 15 MGA approaches per month, a sharp increase from the 5 to 10 seen in prior years. That growth is global, not just limited to London or the UK, and driven by individuals seeking greater autonomy and product ownership. 

“What’s interesting is seeing big corporate brands now embracing the MGA model, something that would have been unthinkable a decade ago,” Danny says. 

  1. Entrepreneurial MGAs are maturing

Gone are the days when MGAs were seen as stop-gaps or quick exits. The perception is shifting. While some still imagine MGAs as launchpads to a capital event or exit strategy, Danny cautions against oversimplifying. 

“There’s a snowball effect happening. We’re seeing more MGAs launched with a long-term strategy and with a mature understanding of what it means to build and run a regulated insurance business.” 

Many thanks to the Insurance Insider host Sam Casey for this engaging discussion. Listen to the full podcast here.  

Pro MGA Global Solutions continues to support this new wave of MGA leaders, helping them understand the responsibilities of running an MGA, connecting them with aligned capacity partners, and building frameworks for long-term success. 

For more insight into Pro MGA’s work or to explore launching your own MGA, visit: Pro MGA Global Solutions 

 

Meet our expert

Name: Danny Maleary
Job title: CEO, Pro MGA Global Solutions

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Once seen as niche intermediaries operating on the edges of the insurance ecosystem, Managing General Agents (MGAs) have undergone a strategic transformation. In 2025 and beyond, the European MGA landscape is being shaped by forces far larger than distribution alone. Digital platformisation, regulatory complexity, AI disruption, and private capital are converging to rewire what it means to be a MGA in Europe today.

At Pro MGA Global Solutions, we work closely with ambitious underwriting teams across Europe – and it’s clear that the MGA model has entered a new era of maturity. But with opportunity comes challenge.  

The Rise of MGA-as-a-Platform (MGAaaP) 

The next-generation MGAs are not single-product plays. Today’s market leaders are becoming platforms – building modular, API-first infrastructures capable of launching multi-line products, typically embedding insurance within partner ecosystems, and integrating underwriting, compliance, and distribution in one agile stack offering “insurance infrastructure” to third parties. These MGAaaP models turn traditional insurance distribution on its head, enabling new entrants and non-insurance platforms to plug in and offer protection at the point of need. 

Consolidation, Capital, and the PE Effect 

Private equity continues to shape the market. Roll-ups of MGAs by firms like Acrisure and Howden show that investors are betting big on capital-light, tech-enabled underwriting platforms. The rationale? Scale delivers efficiency in underwriting, compliance, access to data and talent, and deeper negotiating power with carriers. 

However, consolidation isn’t just about financial engineering – it’s also about strategic specialisation.  MGAs that win will be those who balance  underwriting excellence with smart use of data and technology, allowing scalability, yet still staying service orientated, with a strong human touch . In a fragmented and increasingly regulated European market, scale must be matched by clarity of purpose,underpinned by high service standards.  

Embedded Insurance: Disruption or Opportunity? 

Embedded distribution has been evolving fast – shifting MGAs from intermediaries to infrastructure players. No longer confined to broker relationships, MGAs are powering insurance sales at checkout, inside mobile apps, or embedded into platforms from gig work to e-commerce. 

This opens doors – but also competition. Over the last years, we have seen MGAs move into embedded ecosystems, they’re not just competing with brokers – they’re competing with carriers, reinsurers, and software vendors too. The key to success? Owning the user journey, controlling the data layer, and delivering hyper-relevant products at scale. There are still stong and viable opportunities to enter this space, yet barriers are higher with the tech-play coming at a cost and thereby still being dominated by the more pure tech players.  

Looking Ahead 

Part 2 of this series will explore the technological and regulatory headwinds shaping MGA strategy – from AI underwriting to cross-border complexity and ESG innovation. It’s clear that the MGA model isn’t just evolving – it’s converging with capital markets, tech ecosystems, and consumer demand in entirely new ways. 
 

Experts from the Pro MGA Global Solutions team are attending The Insurer (Reuters) European MGA Summit 2025, 10–11 June, 2025, in Amsterdam. Get in touch to arrange a meeting: getintouch@pro-global.com 
 

Find out more about the event: https://events.theinsurer.com/eumgasummit?utm_source=slipcase&utm_medium=affiliate&utm_campaign=slipcase 

 

Meet our expert

Name: Hans Martin Døhlen
Job title: Managing Director, Pro MGA Solutions Europe Gmbh

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The UK insurance market is poised for continued growth, with EY forecasting a 5.2% rise in non-life insurance premium income in 2025. This growth presents a prime opportunity for MGAs and brokers to strengthen their collaboration, ensuring that businesses, particularly SMEs, have access to tailored, high-quality insurance solutions.

At Pro MGA Global Solutions, we currently manage 46 MGAs spanning over 30 classes of business – and this is just a snapshot of the market’s diversity. We are seeing a growing trend of MGA business plans focusing on high-quality partnerships, particularly those reaching regional brokers with propositions designed for the SME market. The role of MGAs in underwriting innovation and market agility is critical, but their success is intrinsically linked to strong broker relationships.

The backbone of distribution

Regional brokers remain the backbone of UK insurance distribution, serving local businesses with in-depth knowledge of client needs. For MGAs, these brokers offer vital market access, ensuring that specialist underwriting capabilities reach underserved segments. This partnership is mutually beneficial – brokers gain access to bespoke products that large insurers may not provide, while MGAs benefit from the brokers’ on-the-ground insight into customer risk profiles.

SMEs in particular rely on brokers who understand their industries and risks. MGAs can enhance this offering by developing innovative products that cater to niche business needs, ensuring that the right coverage is available where it is needed most. The ability of MGAs to design, price, and distribute specialist policies with agility makes them an essential part of the value chain, complementing brokers’ advisory roles.

Examples that highlight the evolving nature of broker-MGA relationships include the innovative work of companies like Aurora and blip. Aurora, a digital MGA, offers businesses tailored, easy-to-understand, and affordable insurance products in real-time. This is made possible through their proprietary algorithmic underwriting platform, which supports over 700 trade types. By utilising hundreds of data points, Aurora has revolutionised the insurance procurement process, enabling the instant purchase of complex policies. This innovation is further enhanced by their data-driven analytics, providing brokers with valuable insights to help clients make more informed decisions from a diverse and expanding portfolio of leading insurers.

Similarly, blip stands out as a digital-first insurance provider for small businesses. By offering competitively priced, clear, and accessible insurance products, blip enables members to not only save money but also share in profits and be part of a growth-focused business community. Their model highlights how MGAs can build strong relationships with brokers and clients, providing a comprehensive offering that aligns with the needs of small businesses.

At Pro MGA Global Solutions, we are also exploring similar partnerships to expand our offerings, collaborating with markets and businesses that unlock new growth opportunities while ensuring access to the right coverage for their unique needs. Our goal is to work closely with markets and brokers to develop propositions that help clients navigate an increasingly dynamic landscape – watch this space for further updates.

Regulation, Regulation, Regulation

The introduction of the FCA’s Consumer Duty has reinforced the need for MGAs and brokers to deliver fair value and ensure good outcomes for clients. This regulation places greater emphasis on providing relevant, affordable, and tailored insurance solutions, particularly for SMEs that may struggle to find suitable cover from traditional insurers.

By working closely with brokers, MGAs can develop policies that align with these principles – offering transparent pricing, clear policy wording, and flexible coverage options that truly support the UK’s SME sector. The challenge lies in balancing commercial sustainability with affordability, ensuring that businesses can access the protection they need without unnecessary complexity or cost.

The UK MGA sector is well positioned for growth, but its success depends on strong broker relationships. As supply chain pressures ease and economic stability is forecast, this alignment will be crucial in ensuring that brokers can offer tailored, competitive solutions in a rapidly evolving risk environment.

This piece was originally published in the May issue of The Broker, read it here 

Meet our expert

Name: Danny Maleary
Job title: CEO, Pro MGA Global Solutions

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MGAs and brokers offer complementary value in the ecosystem of insurance, each playing a distinct and vital role in insurance distribution. MGAs bring specialist underwriting expertise and product innovation, while brokers offer trusted client relationships, and deep market insight. Far from replacing brokers, MGAs rely on strong partnerships to ensure that tailored insurance solutions reach the right markets – particularly SMEs that may otherwise struggle to access appropriate coverage.

The Strength of the MGA-Regional Broker Relationship

Regional brokers have long been the backbone of the UK’s insurance distribution network, serving local businesses with a deep understanding of their clients’ unique needs. For MGAs, these brokers offer invaluable market access, allowing specialist underwriting capabilities to reach underserved or niche segments.

Recent research from IBISWorld highlights the continued expansion of the UK insurance agents and brokers sector, with revenues rising at an annual rate of 8.5% to reach £21.4 billion. This growth underscores the critical role brokers play in facilitating insurance transactions and advising clients, particularly in the SME market.

However, the evolving risk landscape demands an agile and tailored approach to underwriting – a nimbleness that many large insurers struggle to meet. This is where MGAs thrive, leveraging specialist expertise and data-driven insights to develop products that address emerging risks. By collaborating with regional brokers, MGAs can ensure that these bespoke solutions reach the businesses that need them most, and match the underwriting appetite of their capacity backers.

The Importance of a Streamlined Claims Process

As MGAs continue to evolve, many are developing in-house claims functions to enhance service levels and provide a more seamless experience for policyholders. However, clarity over claims responsibility – whether it sits with the broker, MGA, or insurer – is crucial. continued focus on ensuring clear claims responsibility is essential for good customer outcomes.

To maintain trust and efficiency in the insurance value chain, claims handling must be streamlined, ensuring that policyholders know exactly where to turn when they need support. Fast, transparent, and efficient claims processes should be a priority for all stakeholders, reinforcing the importance of well-defined roles and collaborative service delivery between brokers, MGAs, and insurers.

The Role of Advocacy and Regulatory Clarity

Despite the opportunities within the MGA sector, regulatory uncertainty remains an ongoing challenge. The introduction of the Financial Conduct Authority’s (FCA) Consumer Duty and recent scrutiny around commission disclosure in multi-occupancy buildings insurance have highlighted the need for greater clarity in the MGA model.

The debate on transparency and commission disclosure has raised fundamental questions about the role of MGAs within the insurance value chain. Are MGAs to be treated as brokers, or should they be recognised as agents of insurers? Without clear regulatory distinctions, the industry risks confusion, inefficiencies, and unintended compliance burdens on MGAs.

This is where the Managing General Agents’ Association (MGAA) has played a vital role. Through active engagement with the FCA, the MGAA has helped clarify: under the Insurance Conduct of Business Sourcebook (ICOBS) 6A.7, commission disclosure requirements apply specifically to brokers, not MGAs acting as agents of insurers. This recognition is a significant win for all in the insurance sector and clarifies each distinct position in the insurance ecosystem.

Here at Pro MGA Global Solutions, we call on the MGAA to continue this important advocacy work to ensure that MGAs can operate within a framework that supports innovation while maintaining regulatory compliance.

A Call to Action

As we look ahead, thriving MGAs and regional brokers across the UK are embracing the power of partnership. The strength of the regional broker network is instrumental in ensuring that specialist underwriting capabilities reach businesses that might otherwise struggle to find appropriate cover. At the same time, MGAs are well positioned to champion transparency, best practices, and a commitment to delivering value to policyholders that will ultimately benefit from a more agile, joined-up insurance market.

This piece was originally published in the April issue of The Voice, read it here

Meet our expert

Name: Danny Maleary
Job title: CEO, Pro MGA Global Solutions

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The MGA model continues to gain momentum globally, fuelled by entrepreneurial ambition, underwriting expertise, and a growing appetite for agility and innovation. But with this growth comes increased scrutiny, particularly from regulators who rightly want to ensure that innovation doesn’t come at the expense of governance, transparency, or long-term value for policyholders.

At Pro MGA Global Solutions, we welcome this attention. In fact, we see it as a necessary evolution – one that makes us stand out as true long-term partners contributing to a sustainable growth sector and a key voice in the ongoing dialogue with regulators.

There’s a lot of noise in the market around what MGA incubation should look like. Too often, the focus is on speed: getting a business to market as fast as possible. But responsible incubation is about more than simply lighting the match. It’s about ensuring the flame is sustainable, well-governed, and capable of growing without burning out.

Tangible value creation 

We think of ourselves as part infrastructure partner, part strategic advisor – and, yes, part therapist. That human, relationship-led side of our work is where real value is created. Supporting a founder in launching an MGA is a deeply personal process. It’s not just about providing regulatory permissions or access to capacity. It’s about asking the tough questions, pressure-testing the business plan, and being there when things get challenging – as they inevitably do in any start-up journey. 

Since launching in 2016, our platform has grown to manage over $1bn in forecasted GWP and support in excess of 40+ MGAs across three continents. That growth hasn’t come from a race to sign as many partners as possible. It’s come from a deliberate commitment to high standards: rigorous onboarding, robust governance, and long-term relationships built on mutual trust and strategic alignment. 

In a shifting regulatory landscape, we believe this approach matters more than ever. As frameworks like the FCA’s Consumer Duty reshape expectations around fairness and value, we’re proud to work with MGAs who see compliance not as a box-ticking exercise, but as a chance to lead by example. It’s why we’re active in conversations with regulators in regions like the Middle East, where we’re helping shape new standards for MGA operations. 

We’re also investing in broker-facing solutions, algorithmic models, and data-driven tools that simplify placement and support better outcomes. Our goal is to build sustainable MGA businesses that deliver for all stakeholders – insurers, brokers, regulators, and ultimately, policyholders. 

 

Focus fuels success 

Incubation done well isn’t glamorous. It’s detailed. It’s demanding. And it’s driven by purpose, not just profit. We don’t just get businesses to market, we help them stay there, thrive, and grow into confident, well-run MGAs that raise the bar for what good looks like. 

As the MGA space matures, our industry has a responsibility to lead with integrity, to invest in long-term partnerships, and to welcome the scrutiny that comes with growth. At Pro MGA Global Solutions, that’s the only way we do business. 

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Danny Maleary speaks to Insure TV at the Insurtech Insights Europe 2025, to discuss insurance policies acquisition, enhancing customer journeys and improving profitability through AI and tech-enabled solutions.

Meet our expert

Name: Danny Maleary 

Job title: CEO, Pro MGA Global Solutions

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The Pro MGA Global Solutions team recently attended Insurtech Insights Europe 2025 in London, the two-day long conference event which runs annually in the UK, bringing together top industry players at the forefront of innovation and technology.   

Our Chief Executive of Pro MGA Global Solutions, Danny Maleary along with the team were out in full force at the event discussing the MGA space at length and technology trends.  

Here’s a look at our key takeaways from the conversations we had across the two days.  

On day one, Pro MGA Global enjoyed listening to Nick Lelpo, Prima’s UK Country Head speak on a fantastic panel titled – From Ideas to Impact Streamlining Opportunity Discovery in Insurtech, alongside other industry experts from House of Insurtech, Spectrum Life and Wavu.   

Turning the topic towards MGAs and technology, we see many MGAs embracing it, with 2025 demonstrating a renewed enthusiasm towards technology, however, there is still a long way to go in this evolution.  

 Pro MGA Global Solutions believes that technology plays a key role in businesses despite itself being a very early adopter in the regulatory space around technology.   

We believe that the regulator is taking a measured view towards the recent trend for deregulation in the UK, following the Labour government’s push towards a more competitive economy.   

In addition, we welcome regulation but believe that caution needs to be exercised where elements of deregulation or a relaxing of rules are present.   

To build a successful MGA, partnerships and collaboration are also key, as is the right financial backing.  

Overall new emerging technologies have great potential in the MGA space and we at Pro MGA Global Solutions are excited to witness this evolving growth in the coming years.   

Thank you to the Insurtech Insights team for hosting such a great event! 

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In January 2024, Emily Lewis joined Pro MGA Global Solutions as a Business Development Representative, bringing her expertise and enthusiasm to a dynamic and evolving sector. A year on, Emily has become an integral part of the team, contributing to the growth of the MGA market and helping Pro MGA navigate new opportunities and challenges. 
 

As the MGA market continues to develop globally; shaped by regulatory shifts, capacity dynamics, and technological advancements, Emily’s first year has been both rewarding and insightful. We caught up with Emily to hear about her transition into the MGA space, her key highlights over the past year, and her thoughts on where the market is heading in 2025. 

What initially motivated you to transition into the MGA space, and what opportunities did you see in this market? 

Emily: “I was drawn to the MGA sector because of its innovation, entrepreneurship, and the passion of the people within it. MGAs solve real market needs, often driven by founders with personal experience of the challenges they are looking to address. 

One of the key attractions was the ability to work with multiple stakeholders across the insurance value chain – brokers, insurers, reinsurers, investors, technology firms, and MGA owners. This breadth of interaction provides a unique perspective on the industry as a whole. Additionally, MGAs operate across multiple lines of business and territories, meaning no two days are ever the same. 
 

A major advantage of MGAs is their ability to bring niche and specialist products to market. I saw an opportunity to contribute by helping these innovative solutions gain traction and supporting MGAs in their growth. The sector itself is one of the fastest-growing within insurance, as highlighted at the recent MGAA AGM, reinforcing the scale of opportunity available. The combination of pace, growth, and purpose made it a compelling career move.” 
 

How has your role as a Business Development Representative evolved in response to the changing dynamics of the MGA market? 

Emily: “My role has evolved in step with market trends, reflecting the growing appetite for expansion across classes, products, and geographies. MGAs are no longer solely the domain of startups; we are increasingly seeing larger insurers and reinsurers adopting the MGA model as part of a broader strategy, sometimes operating multiple MGAs within their portfolios. 
 

Regulatory changes and international growth have also required us to adapt. As new markets open up, we need to expand our knowledge base, stay ahead of compliance developments, and support our clients in navigating new landscapes, particularly in the US and European markets. 
 

Beyond business development, an important part of our role is raising the bar in best practices across the MGA sector. We don’t just help launch MGAs; we incubate them, ensuring they are structured for long-term success. This involves a rigorous assessment process – discovery, design, and setup – to validate conceptual ideas and transform them into sustainable businesses. Seeing these ideas take off has been one of the most rewarding aspects of my role.” 

 

What key trends or developments in the MGA sector have stood out to you during your first year at Pro MGA? 

 

Emily: Several key trends have emerged over the past year, and they vary depending on the stakeholder perspective: 
 

  • Brokers are increasingly using MGAs as a distribution mechanism, either to access new products or to facilitate risk placement through algorithmic underwriting. 
  • Insurers are leveraging the MGA model to drive growth, often creating their own suite of MGAs to access niche markets and specialist underwriting expertise. 
  • Investors are showing greater interest in high-quality MGAs, particularly those offering innovative products, strong underwriting discipline, and a clear path to profitability. 

These trends are shaping the future of the MGA space, and I anticipate continued evolution as stakeholders refine their strategies and seek new opportunities.” 
 

What have been the most rewarding aspects of your work over the past year, both personally and in terms of contributing to the MGA market’s growth? 

 

Emily:The most rewarding part of my role has been seeing businesses go live—helping turn an initial idea into a fully operational MGA. There are now a number of clients I’ve worked closely with from the early stages whose businesses are either live or in the final stages of launch, which is incredibly exciting. 
 

Our incubation model allows us to support talented individuals in bringing their expertise to market, introducing new products that benefit both businesses and consumers. We also play a facilitation role, helping MGAs navigate the placement process efficiently, which ultimately leads to better pricing and improved market alignment. 
 

On a personal level, working with such a diverse range of individuals, from industry veterans with established reputations to ambitious entrepreneurs, has been inspiring. The energy, ideas, and expertise they bring to the table make every day engaging and dynamic.” 
 

Looking ahead to 2025, how do you see the MGA market evolving, and what role do you hope to play in driving innovation and growth within the sector? 

 

Emily: The MGA market is set for continued expansion, with an increasing number of opportunities emerging. Key stakeholders, including brokers, insurers, and investors, are actively using the MGA model as a preferred route to market. 
 

I expect to see further advancements in underwriting solutions designed to simplify placement, drive efficiency, and enhance pricing strategies. There is also a growing focus on international expansion, particularly in Europe. The Insurer’s upcoming EU MGA Summit in Amsterdam in June 2025 highlights the momentum in this region and the untapped potential it presents. While we have been active in Europe – particularly in Germany – there is clear scope for further growth. 

 

My role in this evolving landscape is to be a visible, proactive presence in the market, attracting new businesses to Pro MGA and helping them achieve their goals. Now that I’ve firmly established myself in the role, I’m excited to take on a more outward-facing position, engaging with new clients and helping shape the future of the MGA sector. 
 

Final Thoughts 

 

Emily:One of the most significant milestones in an MGA’s journey is its eventual independence – when it outgrows the incubation phase and is ready to stand on its own. This is an essential part of our purpose at Pro MGA, and I’m looking forward to experiencing this process firsthand with the businesses I’ve supported. Seeing an MGA transition from a startup to a fully-fledged entity is the ultimate validation of the work we do, and I can’t wait to be part of that success story.” 

Meet our expert

Name: Emily Lewis

Job title: Business Development Representative, Pro MGA Global Solutions

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