Chris is Head of Marketing and External Communications at Pro Global, where he leads the firm’s marketing, brand and communications strategy across multiple regions and service lines. His role focuses on strengthening Pro Global’s market position, ensuring marketing activity is commercially aligned and supporting the organisation’s long-term growth objectives.
Since joining Pro Global in 2020, Chris has played a central role in evolving the firm’s marketing function into a more strategic, insight-led capability. Having initially joined as a consultant within the Insurance Services team, he was appointed to his current leadership role later that year, reflecting his ability to bring clarity, structure and commercial judgement to complex challenges. Today, his responsibilities span brand strategy, digital performance, content development, external communications and strategic campaign delivery.
Chris brings extensive experience from across the London Insurance Market. Prior to Pro Global, he worked at Lloyd’s, where he led strategic initiatives supporting market modernisation. He also worked at the London and International Insurance Brokers’ Association (LIIBA) representing a broad membership base on industry-wide change programmes and held a consultancy role with Placing Platform Limited, where he supported organisational restructuring and change delivery.
At Pro Global, Chris has led several high-impact strategic initiatives, including the firm’s global rebrand. This programme encompassed a full review of market positioning, the development of brand guidelines and core values, the creation of a new visual identity and the launch of a redesigned corporate website. His work in this area has helped establish a clearer, more consistent brand presence aligned with Pro Global’s strategic direction.
Known for his structured, evidence-based approach, Chris focuses on ensuring marketing investment is purposeful, measurable and closely connected to business outcomes. He works closely with senior stakeholders across the organisation, contributing to broader strategic discussions and helping position marketing as a trusted commercial partner to the business.
+44 (0)20 7068 8000
getintouch@pro-global.com
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