Meet the Pros: Klaudia Demczuk

1. Can you tell us a little about your role at Pro Global and what a typical day looks like for you? 

As a Marketing Analyst at Pro Global, my role is quite varied, which is one of the things I enjoy most about it. I get involved in everything from creating content and supporting campaigns to analysing performance and helping with day-to-day marketing activities. 

A typical day could involve reviewing our website and social media analytics, creating graphics or videos, updating our website, or carrying out competitor research to see what’s happening in the industry. I also work with different teams across the business to support campaigns, events and other marketing projects. 

What I enjoy most is the mix of creativity and analytics. I love being able to create something, whether that’s a social media post, video or campaign, and then look at the results to see how it performed. It’s really satisfying to see the impact of your work and find ways to make it even better. 

2. How did you first get into marketing at Pro Global, and what attracted you to the role? 

I’ve been with Pro Global for seven years now, and it was my first proper job after graduating from university. I originally joined in 2019 as a Technician, working mainly on bordereaux processing, including claims and premiums. 

After some time, I realised that a career in insurance wasn’t quite the direction I wanted to take. I’ve always enjoyed being creative, so I knew I wanted to explore something that would allow me to use that side of myself more. 

When I discovered that Pro had a marketing department, I was really interested in the opportunity and felt it was exactly the direction I wanted to go in. 

Since moving into marketing, my responsibilities have grown quite a bit. I’ve gained experience across content creation, digital marketing, analytics and campaign support. It’s been a great opportunity to develop new skills, take on different projects and find an area of work that I genuinely enjoy. 

3. You completed a marketing course during your first year in the role. How did this support your professional development? 

As I didn’t come from a marketing background, the course was a great starting point for me and helped me build a better understanding of the different areas of digital marketing. 

The course covered everything from marketing principles and campaign planning to content creation, social media strategies and Google Analytics. It gave me a good foundation of knowledge and helped me feel more confident in my new role. 

One of the most valuable things was being able to put what I learned into practice straight away. I started applying those skills to real projects at Pro, whether that was creating content, supporting campaigns or analysing performance to understand what was working well. 

Looking back, the course played an important role in helping me transition from insurance into marketing. It also showed me how valuable continuous learning is, particularly in a fast-moving industry where digital platforms, audience expectations and marketing approaches are constantly evolving. While formal training gave me the foundations, being able to apply that knowledge through hands-on experience at Pro has been just as important in developing my skills and confidence. 

4. Outside of work, you run your own YouTube channel. Can you tell us more about it and how your interest in creating content connects with your career in marketing? 

Outside of work, I run my own tech YouTube channel called KlaudTech, where I create unboxing videos, product reviews and other tech-related content. I’ve grown my channel to more than 8,900 subscribers and it accumulates around 500,000 views, which is something I’m super proud of. 

What I enjoy most about it is the creative process, from planning and filming to editing and seeing the final video come together. I’ve always enjoyed being creative, and YouTube gives me the platform and freedom to experiment with different ideas and develop my skills. 

Running my own channel has taught me that successful content creation is about much more than simply producing something you think looks good. It’s about understanding your audience, knowing what captures their attention and using performance data to continually refine your approach.  

I think that’s just as relevant in professional marketing, where creating meaningful content and building engagement requires a combination of creativity, consistency and insight. My experience with YouTube has given me a different perspective on these principles, which I can bring into my role at Pro Global. 

5. What do you enjoy most about being part of the Pro Global team, and what are you hoping to achieve next in your marketing career? 

What I enjoy most about being part of Pro Global is the people I work with and the opportunities I’ve had to develop my skills over the years. I’ve been lucky enough to work with some great colleagues who have supported me throughout my journey, especially when I first moved into marketing with no previous experience in the field. 

One thing I really enjoy about marketing is the variety. No two days are exactly the same, and there’s always something new to learn. Looking ahead, I’d love to continue developing my skills in marketing analytics, digital marketing and content creation. 

I’m also particularly interested in how AI is changing the marketing landscape. I think it has real potential to make certain processes more efficient, from supporting research and content planning to helping marketers analyse performance and better understand their audiences. However, I don’t think technology can replace the creativity, strategic thinking and human understanding that sit behind effective marketing. The real opportunity is learning how to use these tools effectively to enhance what we do, rather than relying on them to do everything for us. 

My advice to anyone looking to get into marketing would be to stay curious and not be afraid to try something new. I started my career in a completely different area of the business, so I’m a good example of how you don’t necessarily need a marketing background to get started. Having a willingness to learn, being creative and taking opportunities when they come along can really help you build a career in marketing.